B3: Active Decision-Making at the Speed of Business

Businesses today are requiring real-time transactions, right-time decisions, and immediate allocation or reallocation of resources to meet changing customer and business requirements. You don't have to wait for a very mature stage of DW or BI to implement Active (analytical real-time) applications.

Organizations can begin in the earlier stages with Active Loading and Active Access to provide support for right-time decisions which affect customer profitability, loyalty, and cost reduction. Focusing on right-time results such as, handling a customer complaint call, avoiding customer "churn" or loss or simply reducing the length of time it takes to call a customer back by focusing on the decision and the action -- not just on the data and the reports. Many companies are implementing new actions that were previously impossible or very difficult to deliver. This session will give you a formidable view of numerous successful ACTIVE INTELLIGENCE applications.

Bio: Ron Swift - Vice President of Cross Industry Solutions, Teradata

Ronald S. Swift is an internationally known consultant, author, luminary, and strategist in the areas of Marketing and Customer Relationship Management, Financial Management Systems, Business Performance Management, Demand and Supply Chain Management, Enterprise Data Warehousing, and Electronic Commerce. For more than 30 years, Swift has assisted hundreds of clients on six continents to achieve their strategies and goals.

Swift is Vice-President, Cross Industry Solutions for Teradata, a division of NCR Corporation. Prior to joining NCR in 1996, Swift was a senior partner with an International Consulting Firm, following a successful 22-year career at IBM. At IBM his contributions included field and headquarters responsibilities that spanned many customer implementation projects, marketing programs, education institutes, executive marketing, end-user computing, decision support systems, executive information systems, along with strategy and business development roles in the USA and Europe . His professional experience crosses numerous industries including Banking, Financial Services, Brokerage, Insurance, Retail, Communications, Transportation, and Government.

Swift is the author of, "Accelerating Customer Relationships", and is currently working on another book about increasing business value and the economics of marketing through customer and financial management analytics using advanced analytical knowledge systems. In addition, he has authored a wide variety of articles for business and technology publications and online forums.